Rough Beauty

Armani unveils his new Rouge Ecstasy lip collection with swagger.  He uses a hip hop music medium, "the beatbox", as the inspiration for a promotional video.  This is something you have to see to believe.

Armani beauty has been around for some time but the Rouge Ectasy collection is new.  These lipsticks come in a variety of intense hues and have a built in deep hydration formula so your lips don't get that crusty cracked look as you wear it all day (and night).  Armani is describing it as the first "CC" lipstick (Color and Care) which is a new hybrid in the beauty universe. 

Rouge Ecstasy is available in 36 luminous shades, all in vibrant colors.  And all of the Rouge Ecstasy shades are inspired from a particular memory or association for Mr Armani. From Italy and Milan to the Red Carpet and Hollywood stars.


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